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Why a Wisconsin Partnership Pledge?

In the Governor’s Roundtable on Entrepreneurship, Governor Walker asked a group of entrepreneurs for things that would help the startup ecosystem.  Of course the most important thing for startup companies is customers.  Customers validate your product, generate revenue and give you critical feedback as you are growing your business.  I proposed that we foster this connection of startups and established companies.

I had also just learned that a competitor from CA was being used at a large HC organization here in Madison.  I thought – why didn’t we know they needed a solution like that?  Why didn’t they know SOLOMO was here and could provide this solution?   In Wisconsin, there is no established way to foster the connection and provide visibility between established companies and early stage companies.   Thus, we need a more predictable way to connect these companies and potentially R&D tax credits or other incentives for established companies to participate in a meaningful way.

There are clearly different levels of support that early stage companies require as outlined the pledge (link), including Mentorship, Customers, Solving Real-World Challenges, and Investment.   Participating in the Pledge will raise our startups visibility and connect them more directly with established companies that have a specific interest in their industry or technology.

There are also many benefits to established businesses, including access to new technology to differentiate you in the marketplace.  It’s hard to keep your current systems running and find time to investigate new technology.  Our startups can do that work for you and you can provide feedback, do customer trials and implement the technologies that are of benefit to your organization.

In the future, we’d like to lobby for tax credits or other benefits for our established companies in order to help incent you to participate at higher levels.  Sponsorship will help with these activities.

Sign up to take the Pledge – what can you do?