“[Executives] should spend more time and thought on…their social and community responsibilities…Both they and their businesses pay a stiff penalty for these neglects.” – Peter Drucker
Community goals focus on giving back to the community, volunteering, philanthropy, engaging local businesses, and/or protecting our planet and natural resources. Your customers want to work with an organization they respect and they believe is giving back to the community. It is important to engender this as part of your company values and set goals to accomplish this.
Some examples include:
- Reduce carbon footprint by ‘x%’
- Create a non-profit foundation
- Adopt a charity
- Support local business initiatives
- Fund research to reduce natural resource consumption
Community goals help outline the “how” required to execute the strategy.